Happy New Year! Let’s start 2018 with a favorite topic: insurance disruption. The Risks of Hazard has explored this in the past, again and again. Let’s see what’s new in 2018.
Upon first glance…nothing. Here’s a piece from London’s City AM this week that sounds the bugle for insurance to reinvent itself. This has been the call for at least three years now, and is supported with growing investment in insurtech (though the numbers don’t always agree with that conclusion). Let’s see what this reinvention might look like.
It looks like “the insurtech era will only begin in earnest when entrepreneurs fundamentally reshape 'insurance' itself. These companies will win big…” Well, OK. Let’s see some examples.
It looks like none of these companies are reshaping insurance. This is a collection of new products for new risks, new ways to price old fashioned risks, and new ways to sell old fashioned products. The final statement in the article is the giveaway: I believe that 2018 will be the year that insurtech comes of age, and that this will pave the way for a total reconsideration of how consumers interact with their insurance, and their insurers. That sounds more reasonable: the customer experience will be enhanced. Not exactly a transformation of “insurance”, but a good prediction.
Next week, we’ll explore the converse: why insurance is very hard to disrupt, and how it might be disrupted nonetheless.